Having spent countless hours exploring online retailers and physical stores, searching for the right products for my skin, I've experienced firsthand the frustration of navigating the overwhelming world of skincare products and conflicting advice. With countless options and contradictory recommendations, finding what truly worked for my skin felt impossible.

From the arid deserts of Saudi Arabia to the humid tropics of Singapore and now sunny California, I've seen how challenging it is to adapt to different climates. Struggling with dryness, sensitivity, breakouts, and hyperpigmentation myself, and witnessing similar issues in others, I realized skincare isn't one-size-fits-all. Our routines must evolve with our environment, age, sun exposure, sleep, and other life factors.

This experience inspired Skin So Simple, a platform designed to simplify skincare by cutting through the clutter. We believe in effective routines built on essential ingredients, not overwhelming complexity. Our AI-powered tool analyzes a selfie to determine your skin type, concerns, and goals, providing personalized product recommendations.

Here at Skin So Simple, we believe everyone deserves healthy, radiant skin. With the right approach, we can achieve this without the confusion and overwhelm that often surrounds skincare. Let's simplify your skincare journey together. Discover the joy of healthy, glowing skin – join the Skin So Simple community!